The Obvious
People like video. Maybe it’s the lack of personal connection that’s come from this digital world we live in. Maybe that’s why people are gravitating toward long-form video to see real people talking to them. Or maybe we just want to see something completely unhinged and entertaining on TikTok as a reprieve from doomscrolling and the depressing news cycle.
Either way, video works. And it has for a long time. But now, it’s more important than ever.
Plain Text Is Dead
Because Agentic AI is taking your users.
No one wants to land on a site and be hit with a wall of text, not when they can just go to one place and ask the magic AI for the answer.
Here at Chaos Byte, we know that interactive content is what’s going to drive engagement, build awareness for your brand, and increase sales.
Is long-form reading dead? No. But it’s evolving.
You’re more likely to read a long ChatGPT response than a technical doc on a corporate site. Why? Because it’s clearer. Easier to understand. Synthesized in a way that feels human.
Video does the same thing. It’s a better way to consume information and be entertained.
Long-form content like podcasts is something you can put on in the car or have running while you work. Short-form is snackable. Quick. No commitment. Just the bullet points.
None of this is new. This is why memes have worked for so long: a single image that conveys an entire idea.
The Intersection of Video and Gen AI
So, video already works. But now let’s throw in Gen AI.
With platforms like V0, you can create just about anything you can imagine, and at a quality you probably wouldn’t have reached on your own.
“But it looks bad…”
Does it? Because AI-generated videos are doing surprisingly well on TikTok.
The purpose of any medium is to express ideas. Gen AI videos are doing just that. And it’s those ideas that attract and engage people.
But it’s not just AI. There’s still value in the personal connection of an influencer.
So-and-so made a video about a product → I trust them → I’m going to buy it. That formula still works.
But what can AI do that a human can’t?
Just about everything? For practically free? With no editing involved?
Yikes.
But also... hmmmmmm.
You could have Bigfoot promote your brand in Times Square. You could have a talking dog sell dog food. People will notice. But will they care?
If you’re worried about adding more AI slop to the mix, remember this: the internet was already drowning in corporate slop. Think of all the TV commercials we grew up with. Yeah. We’ve all got a bit of brain damage from that.
Quality Control
Of course, with great power comes great responsibility.
New tech always opens the door to bad actors. You don’t want to be associated with an influencer, even an AI one, that damages your brand.
That’s why we believe Gen AI video should be treated like a product. A product with metrics behind it (views, shares, KPIs), social proof (likes, comments, reviews), and a real company or person you can interface with.
So guess what?
Hire Tom
We’re creating an AI influencer. Meet Tom.
He’s kind of an idiot. He makes mistakes. But he’s gaining traction on TikTok.
Why did we make him?
Because Chaos Byte has already had success creating viral, interactive content, and we know the short-form video space. We see the potential. Bigfoot product videos are doing millions of views. It’s not the future. It’s happening now.
If you’re a brand that wants engagement, go to https://hiretom.ai or reach out to us directly.